E-Commerce Multi-Channel Marketing
Built a full-funnel marketing system for a Shopify store — Google Shopping, Meta retargeting, and Klaviyo abandoned cart flows driving 4.5× ROAS and 55% revenue growth.
The Challenge
A Shopify fashion brand was running disconnected marketing: a Meta ads account with no retargeting, a Google Ads account with only search (no Shopping), and no email marketing beyond a basic welcome flow. Customer acquisition cost was high and repeat purchase rate was below 15% — well under the fashion industry average of 25–30%.
What We Built
We built an integrated full-funnel system. Google Shopping: product feed optimisation + Performance Max campaigns. Meta: prospecting with dynamic product ads + retargeting sequences for site visitors, cart abandoners, and past purchasers. Klaviyo: 7 automated email flows covering welcome, abandoned cart, post-purchase, win-back, and VIP. Attribution model aligning all three channels.
How It Works
The brand had a great product and loyal customers but was leaving significant revenue on the table. Their existing customers weren't being nurtured into repeat buyers. New customers were expensive to acquire and not being retained. Each marketing channel was operating independently with no shared data.
Google Shopping was the first channel we rebuilt. Their product feed had 40% missing attributes (colour, size, material), causing Google to show ads for the wrong search queries. We fixed the feed, set up Performance Max campaigns with proper asset groups by category, and bid targets aligned to margin rather than revenue.
On Meta, we ran a full-funnel structure: broad prospecting campaigns using Advantage+ Creative, a mid-funnel retargeting campaign for 7-day site visitors who didn't purchase, a high-intent retargeting campaign for cart abandoners (with a 10% discount), and a loyalty campaign for past purchasers showing complementary products.
Klaviyo email flows were built for every stage of the customer lifecycle. The abandoned cart flow — 3 emails over 48 hours, the second with a 10% discount code — alone recovers 12% of abandoned carts. The post-purchase flow asks for a review at day 14 and recommends complementary products at day 30. Win-back targets lapsed customers at 90 and 180 days.
After 5 months, blended ROAS sits at 4.5× and repeat purchase rate has risen from 15% to 28% — closing the gap with the industry average. Revenue is up 55% on the same period the previous year, with acquisition cost down 22% from better targeting and channel mix.
